Advertising, marketing and promotion for individuals, part-time workers and businesses.

This article relates to:

  • Advertising
  • Advertising promotion
  • Business
  • Business marketing and advertising
  • Business services
  • Affiliate marketing
  • Articles
  • Business marketing
  • Classified adverts
  • Enhanced Marketing System
  • EMS system
  • EMS
  • Enhanced Marketing System (EMS)
  • Entrepreneurs
  • Exchange link
  • Free ads
  • Free adverts
  • Free Advertising
  • Free listing
  • Free marketing
  • Free marketing system
  • Free promotion
  • Internet advertising
  • Internet marketing
  • Internet marketing advertising
  • Internet marketing online
  • Internet marketing services
  • Marketing and advertising
  • mlm Marketing
  • Network marketing
  • Online advertising
  • Product marketing
  • Promotion
  • Search engine marketing
  • Site promotion
  • Small business marketing
  • Small Medium enterprise
  • Small business
  • Viral marketing
  • Web promotion
  • Web site marketing
  • Web site promotion

Who can benefit from an online presence?

Basically anyone can benefit from an online presence, this includes:
  • Individuals, with something to share.
  • Part-time workers.
  • Sole traders.
  • Businesses.
  • Groups.
  • Clubs.
  • Other entities.
A proportion of the hunderds of millions of Internet users will either directly or indirectly include potential customers.

Typically people are using the Internet for:

  • Shopping
  • Selling
  • Entertainment
  • Research
  • Information
  • Social networks
  • Forums or interest groups
  • Networking
  • Sharing information
  • Dating / Finding a partner
  • Help
Having an online presence will help you to tap into the huge potential Internet market. This applies even for local traders or traders who not sell directly on the Internet.

As an example

A local hairdresser can benefit from having an advertising page, with information about their goods or services (opening times, prices, location etc.) including pictures, even if they do not sell anything direcly on the Internet. Having said this there are ways for even a local business to profit from regional, national or global site visitors to their site.

Even if you just use your online presence as an advert or for providing business information, you can benefit from it.

Do you need a dedicated website to have an online presence?

No, you do not need to have a dedicated website to have an online presence, you can also other options including a blog.

The benefits of being online are increasing by the second as there are more potential customers using the Internet.

What is a blog?

While a blog is defined as an online diary, businesses are realising the huge marketing potential of using blogs to promote their businesses.

Can I get an online presence for FREE?

If costs are an issue there are free websites and free blogs that can be used to promote either personal information or a business.

FREE websites and blogs

Some free websites and blogs are very easy to set up with just basic word processing skills so everyone can get an on line presence without the need to be able to know any html.

Do not under estimate the benefits of using a free website or free blog. These are easy to set up and can be a benefit if used correctly.

Free sites will not be suitable for everyone as they typically include some promotional information that benefits the host and may not allow integration of payment systems.

Free sites are however a good starting point if finances are an issue, it is better to have a free site than no site.

Converting to a dedicated site

As a business takes off, a website with full control of the layout and content as well as it's own domain name can be created.

Multiple sites

Many individuals and businesses have multiple sites.

There are a number of reasons for this:
  • Focused sites can help to attract more targeted visitors.
  • Sales sites often focus just one procuct, with compelling sales copy.
  • For driving more visitors to a main site.
  • For improving search engine ranking for different targeted keywords.
  • Cross selling between sites.
  • etc.

Is there a benefit in using a FREE site(s), if I have a dedicated site?

Even if you have your own dedicated website there can be advantages in using free websites and free blogs to provide additional promotion information (possibly with a slightly different focus); even if these are just used to direct traffic to the dedicted website.

Social websites like provide free blogs and can be either used on their own or to either directly or indirectly help promote other sites.

Advertising, marketing and promotion.

Advertising, marketing and promotion are vital to ensuring potential customers or individuals, know about your information, business, club etc. Having a website(s) or blog(s) is in a way like having an offline business without any advertising you are not likely to get many visitors.

"Visitors are like GOLD, they are valuable."

There are various ways to advertise, market and promote your website or blog including:
  • Search engines.
  • EMS system.
  • Directories.
  • Exchange links.
  • Opt-in lists / FFA.
  • eBooks.
  • Newsletters.
  • Advertising sites.
  • Pay Per Click (PPC), Adwords
  • Pay Per View (PPV)
  • Exchange advertising.
  • etc.
Every advertising/marketing/promotional method has advantages and disadvantages and using a combination of various methods is often required.

Cost effective advertising

One of the most important factors is how cost effective advertising is, both in terms of cost and time. Cost effective methods include options that are easy to set up and then run automatically, this includes registering on the top Search engines and on the Enhanced marketing System.

Paid advertising

Most paid advertising (paid adverts, PPC, Adwords, PPV etc.) all tend to be expensive and care should be taken that the returns are worth while.

Free advertising

Some free advertising can be very expensive to use both in terms of the time taken to place and repost the adverts. While some free advertising sites do generate results, most sites have a very low or no response, and it necessary to evaluate each option and only continue using cost effective options.

More detailed information on advertising

For more detailed information on advertising alternatives and cost effective methods click here

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