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Airbrushing, Digital surgery and digital editing.

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Image enhancement / editing, retouching, Digital cosmetic surgery techniques

The digital age has brought about a revolution in image editing and enhancement. Today virtually every business related image in publications, websites, presentations and other media will have been enhanced in one form or another, these techniques are now also now available for personal images at reasonable rates.

Even 'Super models' are 'touched up'

Even images of 'Super models' are 'touched up' before publication. This even applies when the image was shot in the studio with the best lighting and with the full backup support of makeup artists, hair stylists and garment fitters.

Personal image enhancement

Because you will often look at your personal images every day, whether by the bedside, on the wall, at your work place, you will want images of yourself or your loved ones to look great; we now offer image enhancement and digital cosmetic surgery at reasonable prices to enhance your personal images.

The main reasons for enhancing or doing digital cosmetic surgery on personal images typically includes, image softening, sun burn under eyes, reducing or removing skin problems, whitening teeth, touching up or adding makeup, adjusting shape, etc. A more exaustive list for doing general image enhancement is included below with some examples, but first...

In our opinion, any image that you would like to have on display should be enhanced first.

Digital editing and cosmetic surgery techniques

Editing techniques are used to: soften images, remove wrinkles, remove spots, blemishes, slimming, adding or changing makeup etc.

Image enhancement, image repair and digital cosmetic surgery all use a range of techniques, typically to improve/emphasise the visual effect of the image, correct problems/flaws, alter an image, or a combination of these.

Today the techniques that are used to produce the fantastic images you see in the glossy magazines can be used to enhance your personal images at a reasonable price.

Images are generally enhanced or altered for one or more of the following reasons:
  • Image adjustments
    • Adjusting the image perspective to create an artistic or illusional effect.
    • Adjusting colors to create an artistic effect.
    • Adjusting contrast to improve impact.
    • Brightness adjustments.
    • Softening image.
    • Sharpening image.
  • Image alterations
    • Removing unwanted items in the image.
    • Creating a montage.
    • Changing the background.
    • Adding 'cosmetic makeup'.
  • Image corrections/changes
    • On the subject(s).
      • Skin problems (spots, thread vains etc.). (Even 'Super models' get 'Touched up')
      • Reducing wrinkles.
      • Reducing freckles.
      • Slimming.
      • Plant defects such as marks on petals etc.
      • Marks on products.
    • Image related.
      • Camera or equipment related.
      • Environmental related problems.
      • Color temperature correction

Example 1 Showing original image and retouched image for personal use, where the focus was to reduce not eliminate the freckles etc.

Before Digital surgery  Image with lines under eyes reduced, line around the corner of the mouth has been reduced, spot under nose removed, freckles reduced, shadow under eye reduced, lips enhanced and skin softened.
Untouched image. Image with lines under eyes reduced, line around mouth reduced, spot under nose removed, freckles reduced, shadow under eye reduced, lips enhanced and skin softened.

Example 2 Showing original image and retouched image for publication, where the focus was to significantly reduce facial imperfections.

Before Image airbrushing  Image with lines under eyes reduced, line around mouth reduced, spot under nose removed, freckles reduced, shadow under eye reduced, lips enhanced and skin softened.
Untouched image. Image with lines under eyes softened, eyes brightened, eye makup added, shine on nose and cheek reduced, freckles significantly reduced, lips enhanced and skin softened.

Example 3 Showing original image and retouched image for hollywood look, where the focus is to minimise imperfections.

Before airbrushing  After airbrushing face and reducing lines under chin and in arm pit.
Untouched image. After airbrushing face and reducing lines under chin and in arm pit.


Digital tanning

There are a number of cases where digitally changing the skin tones is the only practical way to get a great, healthy looking tan on photographs.



Some examples are where:
  • A person is sensitive to sun light or artificial tanning lights
  • A person has a skin allergy that prevents the use of tanning creams
  • The photograph has already been taken and digital tanning povides the option.
Click here for tips on tanning methods and tanning tips.

The benefits of airbrushing

The examples above show how with some airbrushing or digital cosmetic surgery the lines have been reduced, and a number of other areas improved.

When cosmetic surgery is done it is important to consider your requirements. If an image is to be used in a publication all of the freckles in the top example would probably have been removed, in this case they were only reduced as removing them altogether would not represent the individual photographed, which is important for personal and family images.

How to get your images enhanced / edited

The first step is to select the image(s) that you would like to edited and what you would like to have done.

Image editing may include one or more of the following:
  • Removing backgrounds and other distracting or unwanted objects
Meeting your requirements

While we hope that the information we have provided above has been of help to you, we appreciate that everyone's requirements are different and invite you to contact us about your specific needs.

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or call on 01494 721739 for more information.

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