How to save advertising costs by using "Shared adverts".

Shared adverts are about a group working together to save money on advertising their businesses.

The bottom line of any advertising is it needs to be cost effective. To be cost effective, advertising needs to reach your target market, attract customers, and also to be reasonably priced. So the bottom line is the more cost effective your advertising is, the more profits you can make.

Local newspapers are ideal for most businesses that primarily provide services and products to the local community, as they reach the target market (potential customers) and most have very good community coverage.

For many local businesses, placing adverts in the local newspapers is however simply too expensive.

Shared advertising however provides a solution to the high cost of advertising in the local newspapers. By clubbing together a group can substantially reduce the cost of advertising by dividing the costs between all the members of the group. The savings increase with the group size, from about 74% for a group of 10, to over 80% for larger groups.

As many advertisers know, single adverts are not as effective as regular adverts. When the public see the same advert regularly they tend to identify with the advertiser and the response rate generally increases significantly and shared adverts are ideal for this, as they allow regular adverts to be placed at a fraction of the cost.

Shared advertising is not limited to local papers, it can be done in most forms of advertising, national newspapers, magazines, flyers etc. For more information please contact us, by submitting your information in the form below.

To find out more about shared advertising please read the next section "Shared advert overview" or go to the following section "Submit the information you would like to include in a shared advert" to submit your shared advert request.


Shared advert overview

With our shared adverts the aim is to provide the lowest cost to the shared advert group members, using regular advert insertions.

We have done our homework of local papers* and have found the best deal we can get based on cost per reader, to give you the most cost effective option based on shared advertising.

Every advertiser is listed with their service and contact telephone number so every reader can contact you directly by phone.

With the explosion of the use of the Internet and Email, integrated advertising (advertising including for example publications and the Internet) provides a number of advantages and potential savings.

We include a link to a special dedicated Internet page and an automatic email address (auto responder) for each of our shared adverts, so customers can access much more detailed information within seconds about everyone in the group, either via the Internet or automatically via email.

Both the internet page and automatic email responder provide you with an additional 1000 characters to promote your practice/business. Having this amount of additional promotional space will allow you to provide a lot of detailed information about your business / products / services, that should help you to reduce the time you spend providing this information over the phone. You can for example include information about other things you do, your qualifications, business accreditations, your business hours, if you do home visits, your prices, additional contact information, directions etc.

In addition both the web page and automatic email responder can include the following:

1) An “Email us” link, which hides your email address, but still allows customers to email you. Using this feature we can help you to protect your email address from spammers who may just want to “harvest” your address for sending you automatic junk mail which is a risk you always take when making your email address available to the general public.

2) We can also optionally include a link to a map (your clients can also get directions directly from their home to your practice). This is a very useful facility for your clients and can also save you both time and money as you do not need to provide this information over the phone.

3) If you have a web site we can also add a link to your web site.

The difference between a classified advert (2 column * 3 centemetres) and a shared advert, is shown in the example and information below.

Classified advert
Standard advert (2 * 3)
  Shared advert
Shared advert (yellow background)

Each shared advert also includes a 1000 character space on the shared web page and auto responder.

Example of a shared advert web page entry.
Each shared advert includes 1000 characters of web space.

Indian Head Massage

Aches and Pains Therapy

Indian Head massage has been practised in Asia for hundreds of years and is very much a family orientated therapy. The art has been handed down for generations and it has now been adopted in the western world.

Gentle massage, stretching and percussive movements are applied to the scalp, neck, shoulders and arms to bring about a feeling of relaxation. Tension headaches and eye strain, aching neck and shoulders, can all be eased with regular treatments.

Any form of massage can encourage lymph drainage and stimulate circulation, and using natural oils can improve hair growth, nourish the scalp and improve the condition of the hair.

This treatment is recognised by many companies as an effective tool for reducing stress and can be applied in the workplace.

We also provide the following additional treatments, courses and products.

  • Reiki.
  • Whole body massage.
  • Intuative healing.
  • 5 steps to transform your life (course).
  • Relaxation and meditation courses.
  • Meditation music.
  • Natutal products for good health.
  • Tranquil art.
For further information please visit our web site, or to book an appointment at our practice or at your home or office please phone Sasha on 01494 721739

Example map button. Example web site button Example Email us button



Price difference between (2 * 3) advert and a shared advert

Nunber
of adverts
Classified
advert (2 * 3)
Shared advert
with
10+ in group
Shared advert
with
20+ in group
Shared advert
with
30+ in group
1 (week)£40.89   
4 (weeks)£163.56£41.98£32.98£29.99
12 (weeks)£490.68£125.94£98.95£89.96

The prices shown above are based on the current advert prices and pricing policy available for "The South Bucks Star". Should the this paper change their prices or policy (or another advertising publication be used) this information would need to be adjusted accordingly. These prices are only a guide, however fixed prices will be available at the time of submission.

Percentage saving using a shared advert in comparison to a (2 * 3) advert

Shared advert
with
10+ in group
Shared advert
with
20+ in group
Shared advert
with
30+ in group
74.3% saving79.8% saving81.6% saving


As the savings that can be achieved by using shared adverts are dependent on the number in the group we cannot give a fixed saving but in general the savings are over 74%. In addition to the advert savings; our shared adverts are linked to a shared advert web page that provides you with 1000 characters to promote your business and 1000 characters on an email auto responder, all as part of the deal. Due to the amount of work we need to do to set up both the web page and auto responder, we will need a minimum commitment but the benefit to you is a repeat advert for a fraction of the cost.

So what do we need from you to start promoting your practice, firstly the information that you would like to include to promote your business/practice. Please ensure that you enter the information correctly in the form below.

By clubbing together the group will be able to reduce their individual advertising costs.

If you need more information please use the Email Us button at the bottom of this page or submit your shared advert request with a comment or phone us on 01494 721739

* South Bucks area, additional areas can also be done throughout the world.


Submit the information you would like to include in a shared advert

If you are interested in clubbing together with others in this sector, to reduce your advertising costs by using a shared advert, please enter your information in the form below and click on the button to submit your shared advert information. We will then combine your request with other interested parties and email you with the best price we can achieve. We will then provide you with a price, and request a commitment should you wish to proceed. As soon as possible after receiving the commitments from the group the shared advert will be placed for the duration agreed.

First name:


Surname:


Your primary email adddress:

This email address will only be used for administration. We do not sell or distribute your email address to any other parties.

Public email address:

If you wish potential customers to be able to email you, enter the email address you wish them to use here. We will then provide an "Email us" button on the shared advert web page. This email address is available for the public to use but for your protection this web site does not publically display this email address. If however you provide a public email address you need to accept that are providing it for public use. We do not sell or distribute your email address to any other parties.

Advert text to be used on the shared advert web page and email auto responder: The first 1000 characters are included as part of the standard deal. Additional space is available at a nominal charge of £1.00 per additional 1000 characters or part therof per advert entry. The Maximum advert size is 5000. Your advert may either be provided in normal (plain) text or text including html formatting. Html text formatting allows you to change the text size, color, type, bold, centering and lists. We can help you format your plain text for a nominal amount.
Maximum standard advert length 1000

Use this space to include more information about your business, for example include information about the products or services you do / provide, your business hours, if you visit customers, your prices, additional contact information, directions (If you include a map directions are generally not required, but may be useful if your business is difficult to find) etc. Note this is your space (as long as it does not contain any undesirable content see out Terms and Conditions for details on allowed content) you can include what you wish. Obviously everything you include here will be available to the general public.

Zip or Postal code:

Enter your postal code to include a clickable link to a local map.

Your web site:

Enter your web site, if you would like a clickable link to your web site to be included on the shared advert web page.

Your listing entry: (i.e. Aromatherapy 01494 721739)
Maximum standard listing length 30 characters

Use this field to include your primary service and telephone number (i.e. Aromatherapy 01494 721739). There is a limited amount of space (30 characters) for this field to ensure it will fit in the standard column width available in a normal classifed advert column. You can use suitable abreviations such as Indian head mass. 01494 721739 In some cases a double width entry may be available depending on the target publication, but where possible use a suitable abreviation to work within this limitation. Unless additional width is available and required please ensure your entry does not exceed 30 characters

Comment: Optional comment about your shared advert request.
Maximum comment length 500

Use this space to include additional comment you would like to add about this request.

Note You must not include any information that does not conform to this sites Terms and Conditions.


 

If you have any questions about shared adverts please click on the Email Us button below or phone us on 01494 721739

Please Email us if you have a query, suggestion or have a contribution we could publish.

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